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A video about teens texting that was originally produced in Wales appeared on MSNBC's Today show September 1, 2009.
READ THE ARTICLE: MSNBC's Today Show
WATCH THE VIDEO: MSNBC's Today Show commentary
“The messages contained in the film are as relevant to the people of Tennessee as they are to the residents [of Wales],” he said on the department’s Web site. “Texting and driving can have tragic consequences, and the more this film is viewed, the better.”
Required viewing?
Appearing on TODAY Tuesday, noted ad executive Donny Deutsch said he believes the ad may be the most powerful ever — and agreed that it needs to be required viewing.
“I will show this to every kid I know, and I salute the police department,” Deutsch told TODAY’s Ann Curry. “I would really implore various local stations: Run this stuff, put this on the air. It will help.”
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